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Ever felt that your friends on Facebook are having a better time than you are? You’re not alone. A pair of studies conducted by two German universities found that one in three people had a negative experience when visiting the site, and were often left “feeling lonely, frustrated or angry.”
The first of the studies looked at the scale and nature of ‘envy incidents’ that were triggered by Facebook, and the second looked at how envy was linked to reduced use of Facebook and an overall decrease in life satisfaction.
When it came to the types of Facebook posts that can cause envy, vacation photos were listed as the number one problem. It appears that all those happy, sun-kissed faces on far-away beaches triggered particular resentment among the folks back home, prompting soul-searching and a less-than-flattering comparison with their own more mundane lives.
Next up on the envy chart were the number of ‘likes’ and comments that friends generated for their photos and posts. Much like in high school, those on the outside were left feeling resentful at all the attention being lavished on the popular kids.
The response to these feelings of envy was mixed. Some Facebook users retaliated by boasting of their own achievements in order to portray themselves in a better light. Others withdrew from the site, visiting less often and reducing their posts even further.
Not surprisingly, the studies found that various groups used the social network very differently, and such use prompted different reactions by their peers. People in their mid-30s were more likely to envy family happiness. Men were more likely to envy work and financial accomplishments, while women were more likely to envy attractiveness and active social lives.
The German studies follow similar U.S.-based research that found while having a lot of Facebook friends can give users a superficial feeling of connectedness and belonging, constantly reading upbeat status updates can be a bit of a downer. However, that research also showed that many Facebook users have a tendency to post only good news, or embellish the news that they do post, making their lives seem more interesting and fulfilling than they actually are.
Researchers have also highlighted the potential dangers to teens and younger users of Facebook, who often accumulate large numbers of friends but don’t have the experience or awareness to distinguish between fact and fiction when it comes to other people’s posts.
While there is nothing wrong with having lots of friends on Facebook, it’s easy to be lulled into a fantasy world where everyone’s life seems better than yours. Perhaps the less you know people outside of the Facebook environment, the more you should discount whatever it is they post!
Facebook is re-tweaking its News Feed again.
This time it wants to bring it back to friends and family instead of viral videos and media posts, Facebook CEO Mark Zuckerberg announced in a post Thursday.
New Facebook Pageteach To Be Happy Birthday Wishes
SEE ALSO: Stop reading what Facebook tells you to read
'I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,' he wrote.
He said the change should make everyone feel better: 'The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health.'
With fewer posts from businesses, brands, and media, expect to see more of what your 'friends' are sharing and liking.
A key difference between this and the change from 2016 is this is a refocus on meaningful interactions between people – things like friends commenting back and forth about anything, including media – whereas in 2016 we were focused on people seeing more stories from friends.
— Adam Mosseri (@mosseri) January 12, 2018
Zuckerberg didn't mention Facebook's role in the 2016 election or Russian meddling through the platform as motivation to change what shows up on the social network.
A breakdown of the 'closer together' initiative (also outlined in a video above) indicates news stories will get de-prioritized, while conversations that Facebook thinks will spark a lot of engagement will get a boost.
To achieve a happier Facebook user base, it looks like Facebook will focus on comment-heavy posts — and not just quick comments like, 'Oh no!' or 'Thanks!' but lengthy (meaningful!) comments.
New Facebook Pageteach To Be Happy Birthday
We look at both what people do in reaction to and what people say about their interactions on Facebook. Much of what we’ve learned is relatively intuitive, like longer comments tend to be more meaningful to the recipient than shorter ones.
— Adam Mosseri (@mosseri) January 12, 2018
All those 'likes' won't mean as much as full-on engagement, which under the new rules seems to mean back-and-forth conversations. Sounds like posting links back and forth won't count as much in the meaningfulness meter.
Comments tend to me more meaningful than likes for one. Another is when someone adds context to something the find and share people find the story more meaning than when they don’t.
— Adam Mosseri (@mosseri) January 12, 2018
In other words, publishers will almost certainly see traffic drop and video views decrease.
New Facebook Pageteach To Be Happy Wishes
Zuckerberg rationalized that the changes will ultimately make for a better Facebook experience, naturally, but might actually cause people to spend less time on the social network.
New Facebook Pageteach To Be Happy Hour
'I also expect the time you do spend on Facebook will be more valuable,' he wrote.
UPDATE: Jan. 11, 2018, 5:07 p.m. PST This post has been updated with more information about the News Feed changes.