The best part about Instagram is that it has some of the most highly engaged users. On an average day, users share more than 95 million photos and videos. And these posts yield a total of about 4.2 billion likes in a single day. Locowise reported in March, 2016 that the engagement rate on Instagram was 0.84% of all audiences as of February. Twitter ads are 11% more effective than TV ads during live events. (Source: Twitter) Think about that next time you watch a Superbowl ad! Another important platform to use is Instagram, the image sharing platform. Instagram is as different from Twitter and Facebook as they are from each other. Instagram is a social media app that allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, engage with others, explore and creep, and so, so much more — you just have to know what you're doing so you don't get overwhelmed!
Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:
139 Facts And Stats About Instagram You Should Know You Have
Geography
Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.
Gender
More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.
Economic status
Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.
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139 Facts And Stats About Instagram You Should Know The Difference
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Instagram is a highly visual social media platform currently boasting over 400 million active users. With a potential audience like that many small businesses are adding Instagram accounts to their store’s content market strategy. Being able to show off your products and increase your brand at the same time is a huge boon to potential sales, but it's also beneficial to get a good understanding of the platform itself. Check out this very informative infographic from our pals at Website Builder to learn more about this exciting social platform!
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