1986 McDonald's Boats n Floats Happy Meal Toy McNuggets 4 boat new old stock NOS. McDonalds 1971 Evil Grimace with FOUR Arms & Big Mac Slaphappy - New Old Stock.
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Related
- Suffering from a Big Mac Addiction? A New McDonald’s Ad Can Help*Boston Magazine
- McDonald's Has a Millennial ProblemAdAge
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
This thread is from March and the original poster hasn't been back since March 10th. The Mac 26X & 26M power sailors are a boat ya love or hate. Most haters have never owned one. Our first sailboat was a Mac 26M. Great for inland lakes and coastal cruising along Lake Michigan shoreline. It has a great price point for people getting into sailing. Mouthwatering perfection starts with two 100% pure beef patties and Big Mac sauce sandwiched between a sesame seed bun. It’s topped off with pickles, crisp shredded lettuce, finely chopped onion and American cheese. Get a Big Mac now with Mobile Order & Pay on iOS or Android. Order on the App, and pass the line with a tap with Mobile Order & Pay. A big boat does require money for TLC - so that is a less enjoyable part of it. Also you can not haul these boats on lifters or tidal grids because they are not designed to sit on their keel. The fiberglass fin is mighty sturdy, even overbuilt.
A toll-free phone number is also shown on the poster, with the idea that anyone “suffering” from problems like this poor woman can call the number for help. Turns out the number (800-244-6227) connects you to a McDonald’s corporate line.
[UPDATE: A representative for McDonald’s reached out to us and said that the ad was not approved of by McDonald’s. A statement credited to McDonald’s spokesperson Nicole DiNoia said the following:
“A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.”]
Boston Magazine noted that the ad has shown up on the Orange line of Boston’s T subway system. Unsurprisingly, some people say the ad is in bad taste. Notably, David Yamada, who hosts a blog for the New Workplace Institute at Suffolk University Law School in Boston. After seeing the poster, which looks like an ad for a crisis center only with different words, Yamada wrote that McDonald’s has hit “a new low” by “making fun of public service ads for people who may need mental health counseling”:
The ad writers and executives in McDonald’s high-priced marketing operation missed the boat badly on this one. I’m sorry, but the ad is just too close to the real thing to be funny.
2012 My Boat The Big Mac Reviews
What is funny (sorta) is that the ad essentially admits—with wink-wink irony—that there’s something shameful, embarrassing, awkward, or painful about loving McDonald’s marquee attraction, the Big Mac. The ad is obviously intended to be provocative, following the mantra that it’s better to offend than be ignored. It’s somewhat reminiscent of a Lucky magazine ad campaign that surfaced last summer, in which consumers were encouraged to “fill the void” of their empty lives by (yep) shopping.
2012 My Boat The Big Mac Game
(MORE:Advertising’s Next Big Thing: Walking Product Placements)
2012 My Boat The Big Mac Full
In both cases, the target market for the message is clearly younger consumers, who supposedly live and breathe irony 24/7. Interestingly, McDonald’s seems desperate to reach this demographic, which collectively isn’t really “loving it” at the Golden Arches lately. AdAge recently highlighted research indicating that even though McDonald’s is the world’s biggest fast food chain, the brand is not in the top 10 favorite restaurants for millennials (consumers ages 18 to 35, roughly).
2012 My Boat The Big Mac Youtube
(MORE:What Were They Thinking? 10 Ads That Sparked Controversy)
For McDonald’s, that’s a real crisis—one that will only get worse as time passes and the brand fails to get the help it needs.